The automotive industry has mobilised almost the whole world. Only one continent has some catching up to do: Africa. At 42 out of 1,000 people, Africa currently has the lowest level of motorisation in the world. But the last growth markets are now being developed. Apart from Nigeria, South Africa is the only country in sub-Saharan Africa where cars are produced. With a production volume of around 30 per cent, the manufacture of vehicles and vehicle components is the largest production sector in the country and contributes almost seven per cent to the gross domestic product. Once, manufacturers were attracted by government incentives – seven major manufacturers, including Mercedes Benz, BMW and Volkswagen, now have a plant in the Cape, around 25 lorry and bus manufacturers have assembly lines locally and around 500 companies are active in the supply sector. A view of the South African market (Source: NAAMSA, 2017).
Festival of Motoring
The Festivals of Motoring are interactive events for motorsports fans and the whole family. With the festivals, Messe Frankfurt offers a new concept that replaces classic car shows and takes place directly on race tracks. The Festival of Motoring Johannesburg will take place for the second time from 31 August-2 September 2018 and attracts thousands of visitors from the region. A Festival of Motoring in Istanbul is planned for the first time in 2019.